Lead and Senior Product Designer
My work
Project
IHG Marketplace
Product Design: Discovery and Strategy
Multi-phase transformation effort, starting with a 1-month discovery + design sprint to deliver a validated prototype and strategic foundations for engineering to begin development of the MVP.
See Project
→
Project
Custom Pages
Product Design: Discovery and Strategy
Cvent partnered with us to reimagine how event planners create and publish content across web and native mobile apps (Flutter).
See Project
→
Project
Prospect Square
Web Redesign - Product Design
Coldwell Banker needed to understand why agents weren’t using the tool, and how we could redesign it into a scalable, intuitive platform aligned with the day-to-day behaviors of real estate professionals.
See Project
→
Project
BBVA
Product Design and UX Research
A redesign of the cardless cash withdrawal experience in BBVA’s core app, focused on usability, accessibility, and reducing friction in a critical financial flow.
See Project
→
Project
Serv App
Product Design and User Research
A mobile app built from scratch that uses AI to match groups and couples with restaurants they’ll all enjoy adapting to preferences, context, and location.
See Project
→
Project
Barra Básica
Brand Identity/Branding
Born in the cultural district, Barra Básica needed a visual identity that felt intentional, contemporary, and rooted in place. This project developed the brand from scratch, creating a logo and visual system.
See Project
→
Crafting design strategies that elevate your business.
30+
Projects
10
Years of Experience
15+
Different clients have sought my expertise
About
→
Connect with me to explore your project's potential.
All content on this site is the creation and property of Ana de la Rosa.
OFFICE
Working globally
CONTACT
(52) 5547-3374-83
anakarendrl@gmail.com
SOCIAL
Lead and Senior Product Designer
My work
Project
IHG Marketplace
Product Design: Discovery and Strategy
Multi-phase transformation effort, starting with a 1-month discovery + design sprint to deliver a validated prototype and strategic foundations for engineering to begin development of the MVP.
See Project
→
Project
Custom Pages
Product Design: Discovery and Strategy
Cvent partnered with us to reimagine how event planners create and publish content across web and native mobile apps (Flutter).
See Project
→
Project
Prospect Square
Web Redesign - Product Design
Coldwell Banker needed to understand why agents weren’t using the tool, and how we could redesign it into a scalable, intuitive platform aligned with the day-to-day behaviors of real estate professionals.
See Project
→
Project
BBVA
Product Design and UX Research
A redesign of the cardless cash withdrawal experience in BBVA’s core app, focused on usability, accessibility, and reducing friction in a critical financial flow.
See Project
→
Project
Serv App
Product Design and User Research
A mobile app built from scratch that uses AI to match groups and couples with restaurants they’ll all enjoy adapting to preferences, context, and location.
See Project
→
Project
Barra Básica
Brand Identity/Branding
Born in the cultural district, Barra Básica needed a visual identity that felt intentional, contemporary, and rooted in place. This project developed the brand from scratch, creating a logo and visual system.
See Project
→
Crafting design strategies that elevate your business.
30+
Projects
10
Years of Experience
15+
Different clients have sought my expertise
About
→
Connect with me to explore your project's potential.
All content on this site is the creation and property of Ana de la Rosa.
OFFICE
Working globally
CONTACT
(52) 5547-3374-83
anakarendrl@gmail.com
SOCIAL
Lead and Senior Product Designer
My work
Project
IHG Marketplace
Product Design: Discovery and Strategy
Multi-phase transformation effort, starting with a 1-month discovery + design sprint to deliver a validated prototype and strategic foundations for engineering to begin development of the MVP.
See Project
→
Project
Custom Pages
Product Design: Discovery and Strategy
Cvent partnered with us to reimagine how event planners create and publish content across web and native mobile apps (Flutter).
See Project
→
Project
Prospect Square
Web Redesign - Product Design
Coldwell Banker needed to understand why agents weren’t using the tool, and how we could redesign it into a scalable, intuitive platform aligned with the day-to-day behaviors of real estate professionals.
See Project
→
Project
BBVA
Product Design and UX Research
A redesign of the cardless cash withdrawal experience in BBVA’s core app, focused on usability, accessibility, and reducing friction in a critical financial flow.
See Project
→
Project
Serv App
Product Design and User Research
A mobile app built from scratch that uses AI to match groups and couples with restaurants they’ll all enjoy adapting to preferences, context, and location.
See Project
→
Project
Barra Básica
Brand Identity/Branding
Born in the cultural district, Barra Básica needed a visual identity that felt intentional, contemporary, and rooted in place. This project developed the brand from scratch, creating a logo and visual system.
See Project
→
Crafting design strategies that elevate your business.
30+
Projects
10
Years of Experience
15+
Different clients have sought my expertise
About
→
Connect with me to explore your project's potential.
All content on this site is the creation and property of Ana de la Rosa.
OFFICE
Working globally
CONTACT
(52) 5547-3374-83
anakarendrl@gmail.com
SOCIAL
